TTP Visual Identity.
The Training Practice is a boutique training group based in Wellington, New Zealand. They specialise in training, inspiring and firing up the leaders from large businesses such as Shell and Telecom to local governments and organisations such as The New Zealand Police and The Hut City Council.
The aim of my work for TTP was to help them to create a unique voice through their print material that compliments and reflects their bold, vibrant, engaging style of training.
This was accomplished by refining their current brand image through appropriate typeface and color palette selection and treatment. Their logo went through a thorough wash, wax and shine, and a series of quirky illustrations for use on workbook and proposal covers were developed.
My ongoing relationship with TTP so far has consisted of:
Brand strategy, research and consultation.
Logo, stationary and collateral.
Promotional banner.
Book layout.
E-newsletter.
Advertisement.
Typography.
And Illustration.
Click the images to enlarge.
