Schick Packaging.
The problem here was to develop a razor blade packaging concept that was a unique and innovative — but also practical — solution to something that it commonly overly complex. The packaging resulted as a response to the culture of oversized razor blade packaging, and the sleazy and undermining tone and imagery commonly used by shaving brands.
The result was a mature and thoughtful solution. The blades are packaged in an oval like shape and as released at you squeeze the sides. Check out the illustration bellow for a visual explanation of how it works
Waste reduction was also a main ambition for the project. The packaging is made from a single piece of embossed card and uses over 50% less material per blade than the original packaging and it has no plastic.
The typography — set in condensed Futura and Times New Roman (Schick's logo itself being very close in design to Times) — is sensitive to the products form and draws inspiration from the brand’s earlier visual heritage as well as shaving/barber references from the early 1900s. It is also really supportive of the Schick brand by offering a scccchick sound as you release each blade which is a plus. The color scheme is based on cool colors — a cool rather than burning result being the intention of a good shave.
Click on the images below to enlarge.
